WARNING 

WARNING - WARNING 

WARNING - WARNING - WARNING

Enclosed information may be

 TOXIC

to your competitors.

And it may make you so

DANGEROUS

as a marketer, the U.S. Government will require you
to be registered and may impose a 10-day waiting period
before use of any copy, ads, letters, etc. you create.

This information is definitely

HAZARDOUS

to small thinkers.....and people for whom
receiving and handling enormous floods of money
is too stressful.  Individuals with weak hearts
should consult their physician before reading the enclosed.

SPECIAL ANNOUNCEMENT:

 Only 115 people were permitted to attend  Dan’s recent, closed door, 2-day Seminar where he revealed ALL of his most prized, most powerful and most profitable copywriting techniques.

This high-powered Seminar was completely Sold-Out and there was a long waiting list of others who desperately wanted to attend but couldn’t.  And, unfortunately, Dan has decided he will not conduct a Seminar like this ever again. 

However, the Seminar WAS captured on tape and has been made available to Dan’s Inner Circle Members -- thousands snapped it up -- and now I’ve convinced Dan to let me offer it to all our customers at a substantial discount, but for a limited time, to a limited number of people.

Dear Friend,

          My name is Keith Hafner, and I’m the owner of "Keith Hafner's Karate," which operates several businesses, including "Keith Hafner's Publishing."

  What I’ve learned from Dan Kennedy about putting words on paper that bring in floods of cash orders, excited customers -- for just about any business -- has quite simply made me a fortune.  That’s why I pushed so hard to get Dan to let me offer the cd's and materials from this one-time-only Seminar, to all our customers. 

 So, let me give you the details:

        It has been about five years since Dan presented a Seminar totally devoted to copywriting -- to turning words into money -- and, quite honestly, it was “elementary school” compared to what he delivered in this one-time-only, no holds barred, EVERY secret revealed, two-day workshop.

The cd's from this Seminar are “atomic!”

WARNING: This is only for people VERY SERIOUS about being world-class, powerful and very time-efficient direct-response copywriters OR who are using ads, sales letters, and other printed tools in their business. 

This is definitely not for everybody. You really should NOT get these audios if you are a small business owner who intends to stay in that role or if you are not already relatively well-grounded in direct-response and have been doing some copywriting for your own businesses or for clients.  This was an advanced workshop.  GRAB  THIS  OPPORTUNITY  IF:  (1) you are serious about turning your own business into a gold-plated, awesome money machine, utilizing ads and mailings that outperform anything you’ve ever done before, that bring in returns of $5-to-1, $10-to-1, even $50-to-1.  Or, (2) you are serious about using direct-response style copywriting for a variety of products and businesses, yours or clients’.

In these 2 days, Dan took his students  through EVERY element that goes into a winning ad or sales letter -- in minute, exacting detail -- supported by loads of examples.  He revealed EVERY trick, strategy, and method he uses.  Dan has never before taught anybody all of this, step-by-step, idea by idea.  I doubt seriously if he ever will again. 

He also presented his personal methods for being FAST, efficient, and prolific at writing sales copy.  As near as I can tell, talking with other top freelance copywriters, Dan out-produces them nearly 10 to 1.  Yet his “win/loss” record is better than most, as good as anybody’s.

Why Is Dan Finally Willing To Reveal Every Trick He Knows
About Turning Words On Paper Into Floods Of Cash?

Dan has been asked to do this type of Training often.  In fact, you may be getting this letter because you’ve expressed some interest in getting Dan to teach everything he does in creating super-powerful marketing materials.  Until now, this year, he’s been reluctant to do a “magician shows how ALL the tricks are done” Seminar.

Currently, he routinely commands no less than $9,200.00 for the simplest letter or ad to $25,000.00 to $50,000.00 per copywriting project, plus royalties.  And he literally has a waiting list business, with clients standing in line and patiently (or impatiently) waiting for him to fit them in.  Dan has been paid as much as $50,000.00 in royalties from one letter.  Nearly 70% of all clients hiring him to write copy once, return and continue. 

 As a result, he’s rapidly reaching a point of being unable to accept but a very few new clients during the entire year.  And Dan is determined to cut back on his workload starting next year.  So, he now feels at greater liberty than ever before to lay everything he knows and does on the table.

      Dan is preparing for “semi-retirement” in the next few years, and this is one step in that direction. He would NOT have done this seminar if he wasn’t ready to relax and work a whole lot less, if at all.  (In a sense, you are catching him at a “weak moment.”  Maybe he’ll look back on this in a few years as a dumb move.  We’ll see.  In any case, this is your ONLY golden opportunity to crawl inside this master-copywriter’s mind and extract even his most treasured secrets.)

     Originally, he intended to invite only 115 people -- who each paid at least $947.00 to attend the Seminar.  Then he decided to offer the same know-how, teaching, “secrets,” and examples he revealed at the Seminar as a “SEMINAR-IN-A-BOX”, but only to his Inner Circle Members. 

    Now you can attend Dan’s special Seminar at home, at your convenience, via audio and video tape, and two hefty Manuals including lots of exhibits and examples.  You’ll not only get the value of the Seminar -- you’ll also have powerful “tools” you’ll keep referring to and using over and over again.  This “Advanced Copywriting Seminar-In-A-Box” is being offered in a limited number, for a limited time.

    I want to give you some real insight to the immense power and value of the strategies Dan teaches and discusses in this Seminar Package.  So let me just cite a few examples of his work for various clients:

1.      A series of letters that took a company from ½-million to over 1-million a year in sales, AND more than doubled profits.

 2.      A single ad that has brought in over 5-million dollars. 

3.      A series of letters that pulled nearly a 50% response rate.

 4.      A sales letter “package” that pulls a remarkable $4.00 in sales per $1.00 of cost from “cold lists”. 

5.      A letter mailed to just 2,200 people (est. cost about $2,000.00) that brought in over $18,000.00 in profits in 11 days.  (By the time this 3-step sequence is through, this client will put at least $45,000.00 in his pocket against costs under $8,000.00.)

Just as Dan was preparing for the Seminar, he got a royalty check for $1,330.50 from a client in Norfolk, Virginia.  From her test mailing of a sales letter he wrote for her, to 10,500 of her past customers and leads, she sold (just) 68 “units” (less than 1% response) at $395.00 net profit each.....$26,860.00 profit less about $10,000.00 in mailing costs.....$16,860.00 profit or $1.60 profit for every letter mailed.  Now she’s mailing a second letter to the 10,432 non-buyers left from that list and rolling the first letter out to another 30,000.  When it’s all over and done with, she will have made over $120,000.00 from just ONE sales letter.  And Dan knew, just as sure as I knew the earth is round, that she would get these kinds of results. 

 Wouldn’t you like to be able to create promotions like these -- and be able to predict profits with absolute certainty*?  How many letters could you get in the mail this week if you KNEW you’d get back a net profit of $1.60 for each one mailed?  Would you like to pick up an easy $100,000.00 or so of extra money two or three times a year?

 *Yes, Dan can show you how to know with 99% certainty that your mailing will be profitable.

Dan Kennedy’s copywriting efforts have produced tens of millions of dollars for his clients -- me included.  In some cases, launched businesses.  Literally made fortunes.  And I doubt very seriously if there is a currently working, active, sought-after copywriter anywhere in the country who can match Dan’s track record of diversity and success, who will teach all of his methods (at any price).  This really is a one-of-a-kind, possibly a once-in-a-lifetime opportunity.

 

The ability to create compelling sales letters CAN make or break a business.  I’m not going to embarrass this person by naming him, but his letter -- sent to Dan -- is on file and I’m quoting from it here, word for word:

Now I want to tell you that their turnaround is almost entirely thanks to their learning how to write one strong sales letter after another, and using direct mail to build their business.  Theirs is a remarkable turnaround and testament to the power of putting the right words on paper.  To their credit, they were determined, diligent “students” (and ready-fire-aim, learning-on-the-run entrepreneurs); they studied Dan’s materials, attended his Seminars, used his critique coupons, and modeled his successful campaigns.  And they have gotten very, very good at this craft. 

     These are the kinds of results -- and more: bigger, better -- that you can expect by getting the Seminar-In-A-Box, and using these strategies revealed in it.

I Will Back Up This Advanced Copywriting Seminar-In-A-Box

With TWO Very Generous Guarantees To Protect You
Against Any Possibility Of Wasting Your Money Or Your Time

First guarantee:  I’ll give you a 60-DAY FREE PEEK.  You can listen, learn, and use this Seminar-In-A-Box for up to TWO FULL MONTHS without obligation.  Anytime within those two months that you choose to return the package, you’ll get a FULL refund.  If you will write me a letter explaining why you are unhappy, I’ll even pay you an extra $25.00 for your trouble!  

Immerse Yourself In These Seminar Recordings And.....

        You will be MUCH more skilled and better equipped to turn out copy that will achieve the absolute maximum possible results in any situation.  Being able to turn words put on paper into floods of precisely the prospects or clients you want, or into cash business literally at will, is THE skill that can quite literally change you and your life.  

Which brings me to my second guarantee:  anytime within SIX MONTHS, if you can send proof you used one or more of the strategies and secrets presented in this Seminar package and can honestly say you didn’t profit by many times the price of the entire package, I’ll still refund every penny you paid PLUS $50.00 for your trouble!  (I dare any direct marketing pro offering seminars to match this guarantee.)

 

So the Copywriting Seminar-In-The-Box comes to you with ZERO risk.  I wouldn’t have it any other way.

Now Here’s What Dan Has To Say About This:

Well, there you have it -- Kennedy, to the point as usual. 

Here’s what you get with your ADVANCED COPYWRITING SEMINAR-IN-A-BOX:

     First, you get the complete Seminar Audio CD Learning Library consisting of 10 audio cd's of the entire 2-day Seminar.  You’ll even get the evening ‘Ultimate Panel Discussion’ included on these cd's.  

    By being able to listen to these recordings over and over again, as you drive to and from your office, fly on an airplane, run on your treadmill, or soak in your hot tub, you can “imprint” your powerful subconscious mind with all of Dan’s techniques, including many known only to a very small, elite group of direct-response “master practitioners."  Soon you’ll find that you’ve “programmed” your “computer” (the one between your ears) with the same know-how that Dan has.  Kind of like mind cloning. 

Second, you get Two GIANT Manuals: (1) the actual Presentation Notes & Exhibits Manual and (2) the “Lab” (examples) Manual that we used during the Seminar.  These manuals include every example Dan showed up on the screen.  You won’t miss a thing.  And these’ll be very valuable reference tools you’ll return to over and over again.  By the way, these Manuals include both Notes and Examples that have not been published before and will not be published in any other place.

      And third, you’ll receive a “Blue Ribbon Package” of checklists, tip sheets, copy idea-starters, and assorted weapons I’ve assembled just for this Seminar.
 

PLUS:

·         You get the entire 2-day Seminar on 8 VIDEOS, so you can “attend” while sitting on your couch, watching TV.  And, you can attend at your convenience, like a half-hour each night, for example.  Or a few hours each weekend.  Whatever suits your schedule.  Since you couldn’t attend the Seminar, I’ll deliver the entire Seminar to your living room.  (You save the cost of travel, hotel, restaurant meals; you take no time away from your business; you learn at your chosen pace.) 

Dan hired the same crew he often uses to film and produce television infomercials to come in and video-tape the Seminar.  That’s expensive, but once you see these Videos, you’ll agree it warranted the expense.  You’ll feel like you’re right there in the room, participating with everybody else, with these Videos!

·         You get TWO “Red Tag Priority Critique Certificates” (each worth $200.00 in and of themselves).  I urge you to use them judiciously.  Materials sent in to Dan for his personal critique with these Certificates get to “cheat the line” and will typically be answered within a few days, instead of a few weeks -- by Dan himself!

Incredibly, This Seminar Comes To You For Considerably Less
Than You Would Have Paid To Attend It

I’ve got a genuine bargain for you.  As I mentioned earlier, the people who were fortunate enough to get into this Seminar paid no less than $947.00 per person to attend.  Plus they paid travel, hotel, and meal expenses which were probably another $1,000.00 or more.  All total -- $2,000.00 or more, not including time away from work, etc.  And the Seminar was well worth every penny of $2,000.00. (Read the enclosed comments from the attendees.)

So Let’s Cut The Cost By About Two-Thirds,
And Bring This Thing Right To You!

Your investment for the “Deluxe Advanced Copywiting Seminar-In-A-Box" is just $697 (plus $14.95 shipping), about one-third of what it would’ve cost to attend in person.  Frankly, this is a giant bargain; after all, it’s ridiculously easy to “blow” several hundred bucks on a very small, unsuccessful ad or mailing. 

If you are SERIOUS about arming yourself with Dan’s secrets and skills, then you’ll have to agree: the investment for this Seminar Package is a tiny price indeed.  The bottom line is very simple here: do you SERIOUSLY want to become a modern day alchemist, able to turn paper and ink into floods of cash, over and over again, pretty much at will?.....able to do it quickly, efficiently?......finding money in your mailbox every day of your life?  If so, you’ll do just about anything NOT to miss this one-time (and I do mean it: one time) opportunity.

Respond By The Deadline Date STAMPED IN RED

On The Enclosed Acceptance Form And
You’ll Also Receive These Important Bonus Gifts -- FREE!

Bonus Gift #1:  A FREE copy of Michael Kimble's book titled, “The Ultimate Collection Of Winning Ads & Sales Letters.”  This giant 264-page, 8½” by 11” book is filled from cover to cover with proven, successful direct-response ads and sales letters that have generated MILLIONS of dollars in income.  (One letter generated over 7 million cash with order customers!)  Anybody and everybody who needs ideas for headlines, guarantees, offers, sales letters, or ads can profit by having this book as a handy helper and reference tool.  Many people consider this book to be the ultimate “swipe file.”  I’ll even give you a “License” which gives you the Rights to reprint and sell the book.  The suggested retail selling price for the book is $79.00, and thousands have been sold at that price.  You can, however, sell the book for any price you wish, or use it as a premium.  Plus you get a 4-page direct mail sales letter you can use that sells the book for you!  You can easily recover your investment for the Seminar-In-A-Box by selling this book!  This book and the Reprint Rights to sell this book along with the 4-page sales letter are yours free if you respond by the date stamped in red on the enclosed Acceptance Form. (a $597.00 value!)

Bonus Gift #2:  A manual titled, “Secrets of Writing Headlines That Could Make You Rich.”  Section One of this manual covers: how to target your market with your headlines…..the 5 essential rules for writing effective headlines…..how to find the best headline for your product or service…..the 9 different headline types and when to use them…..and much, much more.  In Section Two, you’ll see the “361 Best Headlines Ever Written” -- use them as models when writing your own.  (a $69.00 value!)

Bonus Gift #3 (while supplies last):  A CLASSIC book by the legendary Claude Hopkins titled “Scientific Advertising” -- this is THE handbook for all top copywriters.  David Ogilvy, the famous advertising genius, once said, “No one should be allowed to have anything to do with advertising until they have read this book (Scientific Advertising) seven times.”  This book is out of print and hard to find.  But I recently found a publisher who had 93 bound copies of this rare book, and I bought them all on the spot!  You’ll get one of these famous books for free, if you’re one of the first 93 to order the Seminar Business-In-A-Box!  (invaluable bonus!)

Bonus Gift #4  Dan’s “Copywriting Clinic” Kit.  On these six cd's, Dan covers 97 very specific “tricks” that will boost the response of just about any ad, letter, postcard, flyer, Web site, anything that appears in print.  And because Dan already covered these techniques in the Copywriting Clinic, he did NOT reveal them in the Seminar-In-A-Box, and I wanted you to have both.  These are 97 tricks you can use to make all your advertising work even better.  This kit also includes an Outline Notes Manual. (a $129.00 value!)

Bonus Gift #5  Dan  recently spoke at T.J. and Eileen Rohleder’s 10th Anniversary Marketing & Moneymaking Convention.  This event was restricted to 100 of their best clients, each paying $5,000.00 to be there.  It featured nationally respected experts on mail-order, direct mail, Internet opportunities, and other entrepreneurial and direct marketing subjects.  Each of the speakers has been granted the Rights from the Rohleders to sell the recordings of this unique Convention.  But I have decided to give you the cd's FREE!  If you are among the first to order the “Deluxe” Seminar Box, you will get virtually the entire 3-day Rohleder Convention on audio and video tape at no charge.  T.J. informed me that he and some of the other speakers are selling this Seminar package for over $1,000.00!  But order now and you’ll get it all FREE!  I have personally handpicked and edited these materials, so you’ll get a giant package of the very best audios and videos.  You’ll get to eavesdrop on this incredible ½-million dollar event that was restricted to just 100 people, who each paid $5,000.00 to be there!

     You’ll see and hear T.J. & Eileen Rohleder, who are VERY savvy copywriters and direct marketers.  In their presentation, they discuss the direct mail principles they’ve used to earn over $30 MILLION dollars during the last 10 ten years!  You’ll hear from one of America’s “grand masters of mail-order,” Russ Von Hoelscher.  You’ll listen to one of the “secret” direct-response copywriters almost nobody knows about, but his brilliant work sells millions of dollars of products year after year.  You’ll even see and hear from Mark Nolan, one of the smartest marketers of diverse kinds of info-products I know. 

     You will get the audio and video tapes of Dan’s 3-hour presentation, which is titled, “What It Takes To Make $100,000.00 In 100 Days With Information Products.”  (Dan’s presentation was great!)  You’ll see and hear me talk about successful direct marketing strategies and models I use everyday for my businesses.  And more.  I have to tell you, Dan tried talking me out of giving all this away for free (he wants me to sell it as a separate package).  Even the Rohleders tried to talk me out of it.  But I’m as stubborn as a mule, and I’m determined to make this a truly “irresistible offer.”

     So right now, you can get the “Deluxe Advanced Copywriting Seminar-In-A-Box" for about one-third of what it would’ve cost you to attend in person AND you get this incredible Rohleder Conference bonus “bundle” -- FREE!  I have NEVER made such a way-overboard-generous offer before and if Dan has anything to say about it, won’t do it again.  Oh, and these bonus video and audio recordings are limited in number.  We’re only going to give away 125 sets, so you need to jump on this right away. (at the very least, this is a $1,000.00 value!)

Important Note:  The FREE Bonus Gifts are included ONLY when you place your order by or before the deadline date stamped in red on the enclosed Acceptance Form OR until our inventory runs out, whichever comes first.

(The 5 Bonus Gifts alone are worth over $1,795.00!)

 One way or the other, do it TODAY.

Sincerely,

Keith Hafner

"Keith Hafner's Publishing"

P.S.  Dan also had this to say:

 “From an old movie, Jack Webb was speaking to a recruit who has just apologized for an error: ‘A dead Marine is never sorry.  A dead Marine is just dead.’  After a client has spent a bundle printing and mailing a sales letter, saying ‘sorry’ when it fails does NOT offer much consolation.  That’s why I try not to put myself in that situation!  Does that mean I -- and my techniques -- succeed every time?  Well, of course not.  But I very, very, very rarely blow it.  And I can show you the “x-factors” that allow you to just about guarantee success, so you never deal with failure; instead, you only always deal with degrees of success.  How would you like to know in advance that you will succeed whenever you place an ad or put a letter in the mail?  How dangerous will you be then?”

P.P.S. In the evening of Day One, Dan led THE ULTIMATE PANEL DISCUSSION -- 2 full hours with very, very, very successful copywriters on a panel, sharing their most successful techniques and responding to questions.  TWO HOURS of money-making ideas from people really doin’ it everyday, in the trenches -- NOT theorists, NOT those who used to do it, NOT professional consultants -- people who put their own money on the line day in and day out, running ads and sending out mail, making money from copy.  These powerful recordings are included with the Seminar-In-A-Box!